Belstaff x McLaren Collection Launch 2018

 

Belstaff, New Bond Street, London. 7 November 2018.


Timebased produced a turbo-charged evening to honour the collaboration of two iconic British brands, held at the Belstaff flagship store on New Bond Street, London.

 

Guests were invited to an invitation-only preview of the Belstaff x McLaren clothing line. Neon orange rods and oscillating lights set the electric atmosphere. Visitors explored the collection whilst relishing canapes and drinks from the bar, engaging in conversation and enjoying the DJ’s reverberating music.

 

A racing-car simulator empowered guests to experience the pure thrill of being in the driver’s seat of a Formula One car. Meanwhile, passers-by were awed by the attention-grabbing set of parked McLaren cars outside the store.

 

The sophisticated launch event told the story of the brands’ shared belief in innovation in design, intrepid goals and adventure. As one visitor was overheard commenting, “Belstaff is more than just fashion, it’s a lifestyle”.

 

 

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