Charlotte Tilbury: Scent of a Dream
Covent Garden, London.
15 September 2016.
A sumptuous surprise event to celebrate the launch of the new scent by beauty brand Charlotte Tilbury. Held in the Charlotte Tilbury store in Covent Garden and taking over the cobbled streets and busy East Piazza courtyard. We created a fragrance launch which depicted the lavish floral aroma of Scent of a Dream by Charlotte Tilbury. In the evening Candi Staton graced the stage with a powerful set that included iconic track You’ve Got the Love, which is now 30 years old and is used in the Scent of a Dream film.
The entrance to the Charlotte Tilbury store was adorned with a floral keyhole arch and embellished with flowers with the scent notes present in the fragrance. The arch created a picture moment for shoppers as they took to social media to snap the beautiful floral detailing. Surrounding the arch, the Charlotte Tilbury team were giving out samples of the fragrance.
In store we set up a booth for DJ, Jess Henderson and created an intimate downstairs area for Charlotte Tilbury to host meet and greets.
In Covent Garden’s East Piazza, a virtual reality 360 dome was open to the public and showcased the Scent of a Dream film featuring Kate Moss and model Nathan Mitchell. The Piazza was transformed into a spectacular floral finale. We created a stage in the cobbled courtyard which was open to the public to get make-overs during the day, accompanied by two selling stations to sample and buy the new fragrance.
The launch continued into the evening as Charlotte Tilbury took to the branded stage and announced the launch of the scent. Charlotte’s guests including Kate Moss, Sophia Hesketh, Tom Parker Bowles, Lilah Parsons, Nicola Clarke and Eleanor Calder were invited into the VIP area and served cocktails by drinks sponsor Belvedere. With a front row seat in the midst of the Piazza, Candi Staton took to the stage with a dynamic performance of her iconic hits.
An intoxicating and magical summer evening spent celebrating the launch of Charlotte Tilbury’s floral fragrance.
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