M&S AW17 Press Show

Conduit Street, London.
14-19 May 2017


For the 5th consecutive year, M&S asked Timebased to design and produce its Autumn/Winter Press Show, combining previews for its Womenswear, Lingerie, Menswear, Kidswear, Beauty and Home collections.


A brand-new venue in Mayfair’s Conduit Street, chosen for its exclusive and central location, was transformed into the perfect setting for the showcase.


The three-day event kicked off with an electrifying menswear fashion show, featuring ‘right now’ names such as Jhona Burjack, Edward Wilding, Richard Biedul and Jacey Elthalion who owned the chic black and white catwalk.


The event welcomed more than 700 national and international press, influencers and brand supporters across three floors; seamlessly showcasing the various collections side by side.


Autumnal hues and lust-worthy interiors were combined with statement floral displays, warm lighting and strong graphics to perfectly capture the essence of the AW17 collections. Cool colour blocking provided a fresh approach to Kidswear, whilst a Beauty pick ‘n’ mix bar playfully presented next season’s beauty must-haves.


The result was a sophisticated and sumptuous environment that not only reflected the season’s offerings, but also the quality and style of M&S product, championed through contemporary design.


M&S SS16 Press Show
M&S Menswear at London Collections Men SS15
M&S The Hague Store Launch
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