M&S AW18 Press Show

One Marylebone, London. 12-14 June 2018.


Once again M&S worked with Timebased to deliver a phenomenal Autumn / Winter Press Show for their Menswear, Womenswear, Lingerie and Kidswear collections. The three-day event was held at the historic One Marylebone, designed by renowned architect Sir John Soane.


Visitors were greeted on arrival with a Champagne van outside the building, offering complimentary glasses of the new M&S Delacourt Champagne and bowls of fresh strawberries. Fragrant vanilla scents also permeated the building, luring guests inside.


The ground floor held an art gallery-style presentation of The Foundation Edit, a carefully selected edit of Womenswear and Menswear wardobe essentials. Disconnected archways were designed to subtly divide the collections whilst maintaining the open flow of the room. Mixed textures and colours were inspired by high end boutique spaces.


A showstopping floral balustrade swirled around low-hanging chandeliers and led guests to the first floor to The Holiday Edit – a selection of must have holiday pieces available to buy that day, Kidswear and the M&S café. Timebased collaborated with Worm London once again for this mesmerising display of vivid purple and green florals and it soon pervaded Instagram feeds.


A delicious assortment of M&S food was available in the café, with new menus being brought out for different times of day. Teas and coffees were served in sustainable cups made of reusable bamboo. A private lunch experience was held for VIP international press within the space.


Guests also delighted in exploring their creativity with a bag-customising workshop led by Heaps + Stacks. Beside them, a live fashion mural was painted by Fiona Gourley from SHOWStudio.


The event welcomed hundreds of press members, influencers and loyal SPARKS brand supporters across the three days. Celebrity guests David Gandy, Oliver Cheshire and Pixie Lott also made an appearance. A sophisticated few days to showcase M&S’ latest offerings and champion their brand.


“A big thank you for the brilliant event you and team Timebased pulled off for us once again. I was totally thrilled with the end result and the journey to get there. You really do have an amazing team, talented, calm, professional and just such a pleasure to work with.” – M&S 


#aw18mands // Discover more about the floral showstopper below:



Exclusive Interview: the Art of Floristry
M&S SS17 Press Show
M&S Menswear at London Collections Men SS15
M&S AW17 Press Show
Why it's Important to Adopt Sustainable Practices
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