M&S SS17 Press Show
15 – 17 November 2016.
This November all spotlights fell on M&S as they unveiled their latest fashion and beauty offerings to the press. The seasonal SS17 showcase was held at One Marylebone; a 3 day show that revealed a conceptual story about the collection - the inspiration and innovations behind the different pieces, and showcased them in a desirable manner. A poignant opportunity to demonstrate both the brand’s classic chic and contemporary relevance.
Curious guests were greeted by a light and luminous spring-summer presentation. Tall, airy and translucent white fabric canvases with sweeping curves created an elegant and ethereal backdrop to the ghostly glow of genteel Lookbook images and projected collection titles.
In contrast shiny mirror features in rose and dark gold provided a platform for accessories and hero pieces. The result was a refined and understated environment that captured the fresh ambience of the spring-summer season and reflected the craft and honesty of the collection.