Naked Heart Foundation Fabulous Fund Fair 2018

Roundhouse, London, 20 February 2018.

 

Having established the Fabulous Fund Fair as the hottest ticket in town and the unofficial closing party for London Fashion Week each February, Naked Heart Foundation wanted to up the ante. Timebased were commissioned to do just that.

 

Our idea was an interstellar adventure. Guests arrived at London’s Roundhouse ready to board the spaceship to Planet Fund Fair. Costumed astronauts and space crew welcomed guests aboard, escorting them up to the Observation Deck reception for a flight safety video featuring Natalia Vodianova, the founder and face of the Naked Heart Foundation. In a theatrical kabuki reveal set to the operatic theme from The Fifth Element, the spaceship landed, and the party began. A fabulous mix of interactive funfair games with luxury prizes, food stalls and entertainment.

 

Guests purchased tokens to play the games with all funds going to help children with special needs. Fendi’s Space Ball was hosted by Hailey Baldwin. Doutzen Kroes puckered up at L’Oréal’s Intergalactic Kissing Booth. Lara Stone shone in the Star Race with Messika. Stella McCartney joined Clara Paget and Pixie Lott at her Interstellar Challenge. Louis Vuitton, Versace, Givenchy, Guerlain, Maxx Royal and Killian each hosted their own galactic themed games. Central to the party, the flying chairs ride was an immediate hit and an Instagram winner.

 

Vogue, Tatler and Harper’s Bazaar all carried extensive reviews, London’s Evening Standard dedicated the entire page 3 of the following day’s edition and social media activity was huge. With more than £600,000 raised to support the work of the Naked Heart Foundation, the Fabulous Fund Fair party was truly out-of-this-world.




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