The Glamour Beauty Festival 2016

Saatchi Gallery, London.

12-13 March 2016.

 

 

The Glamour beauty vision was to create a festival which embodied class and style. An event that took all the elements of a festival, from the star studded headline acts to sampling brand goodies. We brought the Glamour vision to life by transforming the festival experience into a luxurious weekend brimming with beauty treats from top brands such as Lancôme, Elizabeth Arden and Benefit as well as new brands like Illamasqua and Balance Me.

 

We worked with Glamour to create a beauty cocoon, where guests could float between hair braiding and manicures, whilst sipping champagne from the Chandon bar and delving into complimentary goodie bags worth a fantastic £160. We used the airy high ceilings and polished look of the Saatchi Gallery combined with funky signage to create an interactive, stylish and fun day out.

 

Held at the stunning Saatchi Gallery on the trendy Kings Road, the festival took place over a weekend in March. Designing and producing this ambitious large scale, public event meant choosing the perfect venue and envisioning the set up and logistics for the brands involved. This included headline sponsor Fiat and getting two Fiat 500s into the Glamour Theatre and the Saatchi lobby.

 

Guests were able to book talks in the Glamour Theatre from an amazing programme throughout the day from beauty giants such as Jo Malone, Rita Ora and David Gandy.

 

“Thank you all so very much for making the first Glamour Beauty Festival such an amazing event, we are so incredibly delighted with the whole weekend.”
- Glamour

 

Time to clink your glasses and cheers for the first ever Glamour Beauty Festival.

 

 

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