Virgin Media Cable Congress Gala 2013

London Film Museum, Covent Garden, London.
5 March 2013.

"Ideas won't keep. Something must be done about them."
- Alfred North Whitehead

Virgin Media wanted to host an informal event for international delegates on the first evening of their three-day European conference. We were set the challenge of turning it into a quintessentially British experience.

The London Film Museum, in the heart of Covent Garden, played host. Specially-commissioned vintage Routemaster buses transported the 500 expectant guests to the venue. On arrival, a roaming acoustic band and two Royal Guards at the door. The stage was set.

Inside the venue, the iconic London skyline was recreated in luminous blue cable lights. Walls tiled with instantly recognisable London street signs. A Mini Cooper photo booth. Pearly Kings and Queens. Live music from a Beatles tribute band. With bunting overhead, a huge circular bar glowed warm red. An experiential event with surprises around every corner.


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