GQ MEN OF THE YEAR AWARDS

Client Feedback:

“You have done it now - we asked you to move the event on to another level, but you exceeded that and jumped about another dozen. How are we going to top that? Then again every year we say that to you and every year you do. The event was flawless, every detail of the production was executed to the highest standards, so slick and sleek, from the stage to the sound, from the lighting to visual effects - truly stunning.” GQ

Creative Event Brief:

For 13 years (since the very beginning) Timebased have produced the GQ Men of the Year Awards. This awards ceremony is an annual key celebrity event that is considered one of the most successful for the Condé Nast Publishing group. Each year the aim is to create another outstanding awards ceremony for GQ magazine ensuring that the repeat sponsor Dunhill, have significant branding and profiling throughout the awards ceremony and after party. The audience comprises of A-list celebrities and the senior management and clients of Condé Nast Publications. This calibre of attendees is required to effectively celebrate the GQ brand and generate significant media interest. As part of the corporate event management tasks involved, Timebased plan and coordinate for 470 seated guests at the awards ceremony and 250 VIPs at the after-party.

Event Planning and Approach:

GQ is a lifestyle magazine and therefore the GQ Men of the Year Awards celebrates the cream of the crop from the world of entertainment, politics, literature, film and music. Timebased recognise that quality and style have always been at the heart of the GQ brand and work this into every detail of the awards ceremony.  Every year the challenge as corporate, yet creative, event coordinators has been to take the awards to a new level. The event was taken to yet another level when Elton John hosted the key 10th year of the awards, and also the 11th with co-host Lily Allen. The introduction of live performances three was a new and exciting way that the show was developed. James Nesbit provided a delightful introduction to the 2009 awards ceremony as did a great performance by hot talent of the moment ‘Little Boots’. This, along with the phenomenal celebrity turnout we have each year, has continued to secure the GQ Men of the Year Awards a place as one of the most coveted celebrity events of the year.

Event Management Results:

Publicity for the awards in the media is generated to the tune of £2m each year helped by our creative event management. The event has attracted a dazzling array of celebrities including Sir Paul McCartney, Elton John, Madonna, Kate Moss, Eva Mendes, Kelly Brook, Take That, Yoko Ono, Mickey Rourke, Gemma Arterton, Daisy Lowe and Pixie Lott. This turnout has enchanced Timebased's reputation as a leading event company in London and enhances our superior event planning and event management skills. Timebased are delighted to have been reappointed as the event organisers for the next GQ Men of the Year Awards.