OFFICE AW PRESS DAY

Client Feedback:

“It was also an absolute pleasure working with you and your team. We were thrilled with how smooth the planning and production stages went and very impressed with the end result!” OFFICE

Creative Event Brief:

Having always produced their press days in-house, Office decided to bring on a production agency for their AW Press Day to help them with a ‘mechanical’ concept – the idea being to have the shoes showcased in mechanical ways to the press. Timebased were required to evolve the creative concept, to source and manage the venue, caterers, lighting, sound, set and dressing of the event.

Event Planning & Approach:

Timebased evolved the creative concept of ‘mechanical’ to produce an Office Shoe Factory to mimic the process of making shoes. Elms Lester Painting Rooms was the chosen venue, offering an intimate size and character reminiscent of an Edwardian workshop/factory. Using mechanical features, guests were taken on a journey throughout the venue where they were shown the magical ways that Office shoes might be created! Some areas and installations included shoe displays on a rotating paint conveyor belt, ‘drying’ shoes on a moving tracking system above people’s heads, a shoe packing display area, a plant room where the inner workings of factory machinery were emulated with moving cogs and rotating plinths, a tool shed area with shoes displayed on tool shelves, and finally a cage with shoes mechanically moving up and down. All areas were enhanced with factory sound effects and steam machines on timers to create that factory feel. The final touch was a ‘clocking in and out machine’ so that when guests left they had to log their time out and post a comment on their card before receiving a goody bag.

Event Management Results:

Displaying the shoes within the working mechanics of the factory added movement to the collection which captured the guests’ attention and imagination. Office were thrilled with the results and have asked Timebased for help with their next press day.