McARTHUR GLEN SPONSOR BUSINESS OF LUXURY SUMMIT

Client Feedback:

"Thank you very much for the amazing job you did on the FT summit. Our stand looks amazing and cannot be missed. The dinner went very well, all our guests were delighted by the venue, our guest speaker and the gift."

McARTHUR GLEN

Creative Event Brief:

As one of the official sponsors of this year's FT’s Business of Luxury Summit, in Lausanne Switzerland, McArthur Glen approached Timebased for assistance with promoting their organisation to this distinguished and powerful group of delegates. Being European market leaders in retail outlets, we needed to demonstrate to the Summit audience the immense benefits of outlet retailing for luxury brands and McArthur Glen's unique reputation for ensuring a safe and bespoke service to every brand.

Event Planning and Approach:

To maximise McArthur Glen's presence at the Summit, we wanted to create a publicity stand with high impact that guests would notice and remember. In keeping with both the location of the Summit and to reaffirm the security McArthur Glen offers it's clients when embarking in outlet retailing, we designed and created a large Swiss Safe made up of rows of deposit boxes, each containing a limited edition designed gift. Delegates received a branded key in their Summit packs and were invited to visit McArthur Glen's Swiss Safe to discover both their designer gift, and the potential that McArthur Glen were offering. The stand was stylishly branded and included a large plaza screen broadcasting the brand's advertising campaigns throughout the summit.

Selected guests were also invited to join McArthur Glen for an informal and intimate dinner at the Beau Rivage Palace on the first evening of the Summit. In addition to organising and dressing the venue for this dinner, we selected and organised for Matthew Slotover, Publisher of Frieze magazine to attend the dinner and give an interesting and inspiring presentation about his work to the guests.

Event Results:
The Summit guests who attended the dinner had an extremely enjoyable evening in McAthur Glen's company and all Summit delegates seemed delighted with the gifts they discovered in McArthur Glen's Swiss Safe and commented on how original and eye catching this stand was. Our client McArthur Glen were consequently delighted with this reaction and very pleased with the extent to which they utilised their sponsorship of the Summit. They are already planning to utitlise the Safe concept at future events - inviting more people to unlock the potential that McArthur Glen offers!

To read about more recent events visit our Recent Events page.