TALK TALK'S VIP LOUNGE FOR X FACTOR

Client Brief:
For the 3^rd consecutive year  TalkTalk, sponsors of the X Factor, asked Timebased to design and build their sponsored lounge at Fountain Studios in Wembley. We were required to convert a small office in the studios into somewhere comfortable and stylish that TalkTalk could use to entertain VIP guests during the live show every Saturday throughout the 9 week programme. This year the space needed to reflect Talk Talk's current advertising campaign ‘A Brighter Home for Everyone' and include resources that would allow guests to submit their own Bright Star performance videos to the TalkTalk web site to be broadcast during the show's advertising breaks.

Event Planning & Approach:
To imitate TalkTalk's ‘A Brighter Home for Everyone' advertising campaign, our design centred around the concept of a Georgian Town House fitted with some stylish contemporary and mock heritage features including an Emily Saloon Chandelier, an antique globe, a bespoke high back sofa and chairs, a black velvet greyhound, and a multi-angled mosaic mirror. We used printed wall paper to create the impression of traditional Georgian wall paneling and a dido rail, and to reinforce the homely feel we designed Georgian windows overlooking a TalkTalk graphical depiction of a street. The graphic scenes in these windows were softly lit giving the impression that the windows and the view were real. TalkTalk branding was incorporated into some of the design features including the book spines and the framed pictures that we mounted on the wall. A large wall mounted plasma screen provided a live feed to the studios so guests could enjoy watching the studio show from the Lounge, and we installed several Playbooks to provide access to the internet and TalkTalk's Bright Star.

Event Results:
Once again, TalkTalk were delighted with the lounge we created for them . Throughout the 9 weeks of the show it was utilised to entertain their key clients, a number of the show participants, TalkTalk competition winners and a variety of media guests.