Amazon Christmas Wishlist

B1, Victoria House, London.
2014 - 2016


“We are the reality, but that part of reality means that we need to produce another reality.”
- Ai Weiwei


Each summer online giant Amazon provide the press with an exclusive opportunity to view a selection of highlight products from their site that will be available by December - the Amazon Christmas Wishlist.


It’s the ideal opportunity for this king of websites to showcase the spectacular range of what it offers from Kindle, fashion and homeware, to gardening and toys, not forgetting services such as Prime, Family and Local. The event also allows this online brand to become a physical destination – tangible, tactile and compelling.


Timebased have worked closely with Amazon’s PR team for a number of seasons to design and deliver a stylish and engaging showcase event. Using colours, textures, graphics, lighting treatments and creative display mechanisms to create a striking design language. A palpable map that guides press guests through the different sectors, each featuring vast arrays of interesting and intriguing items. Championing hero products and injecting life into key services and features through staged live demonstrations, performances and workshops.


"Thanks very much for all your help and hard work with yesterday. Once again, a fantastic event with brilliant, positive feedback."
- Amazon


M&S SS16 Press Show
2016 - the Year the Event and Tech Worlds Collide
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