Covent Garden Xmas Lights Switch On


Covent Garden West Piazza, London, 14 November 2017


To kick off the festive season, the team at Covent Garden asked Timebased to produce a fun-filled show for all the family, culminating in the switching on of the Christmas lights installation. Nestled alongside the sparkling mistletoe chandeliers and on the cobbled piazza, the seasonal stage was set. 


This exciting public facing event drew crowds of more than 4,000 people, to marvel in the tip-top toe tapping performances from the West End musical 42nd Street. Entering the stage via Central Avenue, the world-famous cast performed some of the show’s most iconic performances.


Pop starlet Kylie Minogue, make-up artist to the stars Charlotte Tilbury and Children in Need mascot Pudsey Bear were welcomed to the stage to do the honours.


Timebased designed a high shine stage, with a tailored translucent roof revealing Covent Garden’s beautiful backdrop. Prime viewing angles for photo and broadcast media were also prepared to ensure coverage of the event drove shopper footfall for the festive season.


During the evening, guests were treated to complimentary cocktails from Molton Brown, makeup tutorials from Charlotte Tilbury and free hot chocolates as the festive cheer continued into the evening.


Razzle and dazzle. Sparkle and season. A show to remember. 


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