David Beckham for H&M Swimwear Launch

“Style is a simple way of saying complicated things.”
- Jean Cocteau

When H&M approached us to produce an exclusive pool party to celebrate the global launch for their David Beckham for H&M swimwear collection, we decided it was the kind of challenge we couldn’t turn down.

We chose London’s sought-after Shoreditch House to host the occasion. The members-only rooftop venue, replete with panoramic views of the iconic City skyline, was transformed into an elegant party setting.


“A huge thank you on behalf of all of us here at H&M. The event ran beautifully and your team did a wonderful job.”
- H&M

Poolside, there were branded campaign displays framed by a striking rain curtain feature. Sun loungers dressed in bespoke coverings to match the collection’s colour palette. Immersive fountains. Green and blue LED lighting shone from beneath the water’s surface.

Nearby, we created a stylish showroom with product displays and private lounges for the international press and celebrity guest list. Joining David were One Direction’s Liam Payne and Niall Horan. Ellie Goulding. Nick Grimshaw. Eliza Doolittle. Aaron Paul. Foxes.

A high-profile launch. A unique event.


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