Feelunique #TheSeasonToShine Christmas Pop-Up Event

Feelunique #TheSeasonToShine Christmas Pop-Up Event

Bateman Street, Soho

11-12 October 2017


‘Timebased's team of designers are true experts in conceptualizing and curating a space through to the execution of an event. A great service!’ Feelunique  


Feelunique wanted to host their very first ‘Christmas Wonderland’ inviting press, influencers and customers to an exclusive pop-up preview of their seasonal gift range, highlighting their Christmas services, personalisation and exclusives.


Set in a Victorian townhouse shop on Bateman Street, in London’s historic and vibrant Soho, the space provided the perfect base for such a magical get-together.


Feelunique's blush pink and aubergine tones were combined with golden metallics, lavish furnishings and soft lighting to create an intimate brand experience.


Outside, gold stars cascaded across the shop front where the campaign’s core message #SeasonToShine was proudly presented.


The two-day showcase began with a press day, inviting journalists and influencers to be the first to review the unique Christmas collection. On the second day, doors were open to the public and the online retailer got the chance to meet and reward their most loyal customers.


The event also provided the perfect opportunity for Feelunique to reveal their very first VR experience. An immersive beauty shoot experience where visitors could “have their model moment”.


Guests were treated to complimentary beauty treatments, vlogger appearances, coffee and doughnuts plus an exclusive goody bag.




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