Ray-Ban x All Points East


1st June - 10th June 2018

All Points East Festival, Victoria Park 


A brand new festival, hosted at the idyllic Victoria Park in East London. Bringing together fans of Lorde, LCD Soundsystem, Björk, The XX, St Vincent, Nick Cave and many more. 


The perfect setting to engage and experience. Inside, by the main East stage, one of our pop-ups for Ray-Ban. The first was a two-tiered bunker housing a dynamic photobooth, music workshops and of course, exquisite Ray-Ban sunglasses to buy. Upstairs, a mini terrace with a spectacular view of the exuberant crowd and music blasting from the stage. A great place to recline and sunbathe in the ~ 26C summertime heat.


Festival-goers came by the pop-up to try on shades and pose for a 3D photograph against a backdrop of neon red lights and modelled shapes. You can view a selection of the animated GIFs at #raybanstudios.


"It's like the matrix! Can we come back tomorrow?"


A DJ was also on hand to give personal lessons on mastering the decks - before encouraging guests to have a go at mixing for themselves. All to promote Ray-Ban Studios', a collaborative brand platform in which Ray-Ban are working with prominent artists to create product collaborations which reflect their individuality and tastes, thus promoting themselves as a creative think-tank celebrating self-expression and Ray-Ban’s inextricable association to music.


And that's not all. For the VIP guests and artists, Timebased produced another Ray-Ban pop-up in an exclusive section of the festival. The latest eyewear models, a fridge full of drinks and places to sit away from the bustle of the crowd. Guests included Doctor Who's Matt Smith, Game of Throne's Iwan Rheon, The End of the F***king World's Alex Lawther, The Glass Animals, Nicola Roberts, Reggie Yates, Laura Whitmore, Phoebe Lettice and more. 


Two exceptional weekends of music and shared moments. Closing with a sold-out performance by the legendary king of individuality, Nick Cave, and a surprise duet with Kylie Minogue. Even Kate Moss and Liv Tyler were cheering from the crowd.



Sunglass Hut: Shades of You
Exclusive Interview: the DJ Experience
Summer Pop-Ups: How to Maximise Them for Brand Exposure
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